Optimise your time by adopting 5 simple habits

Every entrepreneur will tell you that their scarcest, most valuable resource is time. Managing it properly is a very powerful skill that can set your business apart. To launch, grow, and scale a startup, founders are always working against the clock and usually move from one fire to the next. In this article, I will go through some of the techniques and tools we have been using at No Big Deal to optimise our time and I will illustrate with hands-on examples.

Quentin Delforge

October 20, 2020


COVID-19 pivot: Adapting our solution

The pandemic has overturned companies and principles established for years. As a response, No Big Deal needed to reflect and pivot to fit into the changes our startup new lockdown policies as well as the new ways of living. In this article, we describe the changes we operated to adapt to the new normal.

Quentin Delforge

October 16, 2020


The Social Dilemma: Game's the same, just got more fierce

Netflix's documentary "The Social Dilemma" is accelerating an important discussion around the (un)ethics of social media's use for marketing. It's far from the first time people's attention is being exploited but the impact now is unprecedented. As someone that grew up alongside social media that recently founded an engagement marketing company, I wanted to add some perspective on what makes this era so uniquely dangerous and where the $150bn digital marketing industry can go from here.

Nigel Bergstra

September 30, 2020


Change comes from within, sort of...

How do you get companies to make ethical decisions? You make it profitable. Here’s how No Big Deal created a platform that makes supporting consumer health the ethical choice that can be made for commercial reasons.

Nigel Bergstra

September 01, 2020